Fair Trade Survey
For the fair trade survey we were given 3 questions and had to create 5 of our own. I added a background information question (though it was not included in the number) of age range and gender; this was so I could see what ages are most concerned/unconcerned about fair trade in my local area.
>My first self-written question added was 'Where did you hear about Fair Trade?' I used this question so I could understand the best Fair Trade advertising medium.
>My second question was 'How often do you buy Fair Trade?' This question was included because I wanted know if the people surveyed actual bought Fair Trade, because people may care about the issues but still not buy it.
>My third question was 'Would you be prepared to pay a higher price for Fair Trade?' I added this question so that I can get an idea of why the people in my area don't regularly buy Fair Trade.
> My fourth question was 'How much more money would you be willing to pay for a £5 fair trade item?' This question would help retailers because they would know how much more money people will pay, if any.
> My fifth question was 'Please rank these in order of importance when shopping' and included in the answering boxes: quality, ethics, convenience, price, brand familiarity and ingredients. I created this question so I know how much fair trade matters to people when shopping, and if things like convenience were more important, to address why.
I made my questionnaire easy to read and large-fonted (to help older readers) originally, but unfortunately my teacher made me shrink this fit two pages due to printing cost. I think that this inhibited the readability of my survey as the questions are now quite squashed.
To get a clear representative of my area, I made sure the people surveyed were from a wide age range, and different backgrounds. For example I surveyed my sister and her boyfriend; they are a young couple living together so I also survey my neighbour; a senior person living alone. I also tried to get results from poor and wealthy backgrounds to see if the poorer background could afford Fair Trade as it is more expensive.
Please follow the link below to view my survey. The document is compatible with any PDF reader
>My first self-written question added was 'Where did you hear about Fair Trade?' I used this question so I could understand the best Fair Trade advertising medium.
>My second question was 'How often do you buy Fair Trade?' This question was included because I wanted know if the people surveyed actual bought Fair Trade, because people may care about the issues but still not buy it.
>My third question was 'Would you be prepared to pay a higher price for Fair Trade?' I added this question so that I can get an idea of why the people in my area don't regularly buy Fair Trade.
> My fourth question was 'How much more money would you be willing to pay for a £5 fair trade item?' This question would help retailers because they would know how much more money people will pay, if any.
> My fifth question was 'Please rank these in order of importance when shopping' and included in the answering boxes: quality, ethics, convenience, price, brand familiarity and ingredients. I created this question so I know how much fair trade matters to people when shopping, and if things like convenience were more important, to address why.
I made my questionnaire easy to read and large-fonted (to help older readers) originally, but unfortunately my teacher made me shrink this fit two pages due to printing cost. I think that this inhibited the readability of my survey as the questions are now quite squashed.
To get a clear representative of my area, I made sure the people surveyed were from a wide age range, and different backgrounds. For example I surveyed my sister and her boyfriend; they are a young couple living together so I also survey my neighbour; a senior person living alone. I also tried to get results from poor and wealthy backgrounds to see if the poorer background could afford Fair Trade as it is more expensive.
Please follow the link below to view my survey. The document is compatible with any PDF reader
fair_trade_survey.pdf | |
File Size: | 89 kb |
File Type: |